IMAGINE FRANCE BY THE SEA

©Atout FranceMaia FloreVU’

EXPLORE THE FRENCH COAST!

Dotted along the 5,500km of coastline on mainland France and Corsica, the country’s seaside resorts offer a change of scenery, peace and quiet and a sense of discovery, where visitors can enjoy their natural unspoilt landscapes while still being able to take advantage of the activities you would find in a town or city… with the beach and invigorating sea air as a bonus!

IMAGINE FRANCE BY THE SEA – The aim of the Imagine France by the sea project introduced by Atout France is to provide a new perspective on the resorts along France’s coastline. Under the inventive eye of artist and photographer Maia Flore, France’s different coastlines will reveal their most poetic and unexpected character, providing an insight into their way of life, cultural and architectural heritage and natural spaces which will tempt international visitors with a real sense of escapism.

To increase their appeal to French and international visitors, France’s coastal destinations need to reinvent themselves. Highlighting the wealth of experiences on offer beyond the usual seaside attractions has, therefore, become a must. It is for this reason that Atout France* has called upon the artist Maia Flore with the aim of providing a new perspective on the extraordinary diversity of our coastal destinations.

Through a series of 54 photos, 4 films and 27 video clips, Maia Flore offers visitors “a journey with the sun”. From Corsica to the beaches of Northern France, the artist has bestowed her own individual character upon the 29 coastal resorts that she visited between May and October 2016, based around a day in each resort which enabled her to work with the sun’s changing light. Reflecting the artist’s dreamlike work, these destinations are revealed via a prism that is both dynamic and contemplative.

LIST OF PARTNERS

– Ajaccio
– Anglet
– Argelès-sur-mer
– Bastia
– Bénodet
– Biarritz
– Bormes Les Mimosas
– Cabourg
– Calvi – Balagne
– Cannes
– Cap d’Agde
– Cassis
– Collioure
– Deauville
– Dieppe
– France Station Nautique
– Hendaye
– Le Havre
– Le Lavandou
– Le Touquet Paris-Plage
– Leucate
– L’Ile Rousse
– Pornic
– Porto Vecchio – Sud Corse
– Saint Tropez
– Sainte-Maxime
– Saint-Jean-de-Monts
– Sensation Bretagne
– Trouville sur mer

Categories: FTMA 2018

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