#FEEL: A SECOND YEAR OF SENSORY TRAVEL TO FRANCE
Download our #FEEL Press Pack 2018 HERE.
Last year saw Atout France launch its cross-market #Feel campaign, rolled out across the UK by means of print, online and public spaces, and echoed in Germany and the Netherlands.
France has witnessed a 5% increase in British travellers over the past 12 months. As our campaign moves into its second year, we aim to build on this success and inspire even more people to explore the country’s diverse facets and destinations.
As with last year’s launch, we want travellers to truly ‘feel’ France, and to engage all five senses as they see, hear, taste, smell and touch all that it has to offer. In the attached document, we’ve encouraged our French partners to pick up the sensory baton too, and to share their own tips and inspirations on how you can engage your senses in your next visit to France in 2018.
Why did you fall in love with France in the first place? Perhaps it was the taste of tomatoes and rosé on the Mediterranean, witnessing the grandeur of a chateau in the Loire, hearing the waves on the Breton coast, smelling a seductive perfume in Paris, or feeling crisp Alpine snow beneath your feet. Whatever memories France holds for you, we want to spread their power as widely as possible.
We’re very pleased to include our transport partners this year, and highlight the multiple ways you can get to France. Speaking of travel routes, we’re delighted to announce that Air Corsica will be whisking passengers direct from London to the island from this spring.
In addition, we have unveiled a brand new look on France.fr. The international version of the website went live before Christmas, followed by the UK version in mid-February. Each French destination has a designated page linked to articles on a wealth of topics – and the #Feel campaign has its own sensory- focused section.
2018 will be a major sporting year for France. The Ryder Cup descends on Paris from 25–30 September and, after a 10-year absence, Formula One will return to Provence on 28 June when the Circuit Paul Ricard–Le Castellet hosts the French Grand Prix.
Other highlights include the new extension of national sea life centre Nausicaa, where a new 10,000-square-metre tank will make it one of Europe’s largest aquariums. This year will also see the end of the Great War Centenary, with commemorations taking place in November. A full list of news for 2018 can be viewed on franceuncovered.com.
Of course, we are always happy to discuss and organise press trips – please just get in touch!
With best wishes,
Your Atout France Media Team
Anne Pedersen & Marine Teste