May 10, 2021—The French Tourism Sector Committee launched on May 10 an online public consultation on the theme of responsible tourism. From May 10 to June 20, 2021, British and international tourists are invited to express their opinion and share ideas by responding to the broad question:
As a tourist in France, what are your ideas for a more sustainable tourism?
Via the Make.org platform, respondents may suggest compelling actions that the French tourism stakeholders must heed to and pursue to make the travel industry more responsible and sustainable at a national level as well as in regions or specific destinations.
This consultation is part of the reflections within the Tourism Sector Committee, presided by Jean-Baptiste Lemoyne, Secretary of State in charge of French Nationals Abroad, Francophonie and Tourism—a group that unites the main actors of the travel industry working together around a national sustainable development strategy.
“In this health crisis, the tourism industry is one of the hardest-hit sectors. A more sustainable development of tourism is the way forward to overcome the difficulties, in the context of a highly competitive international restart. Greener growth opportunities will allow for both the preservation and development of the tourism ecosystem. France is the world’s leading tourist destination and intends to keep this rank by proposing outstanding sustainable offers to visitors”. – Jean-Baptiste Lemoyne, Minister of State for Tourism, French Nationals Abroad and Francophonie – French Ministry for Europe and Foreign Affairs.
An initative of the France Tourism Sector Committee
The Committee members—Atout France, the National Federation of Campsites and Residential Parks (FNHPA), the Banque des territoires (Regional Investment Fund), ADN tourism, Acteurs du tourisme durable (ATD), and Teragir—, worked with the Ministry for Europe and Foreign Affairs to develop this first ambitious consultation. Support for this endeavour also came from non-members such as Alliance France Tourism, the network Agir pour un tourisme responsable, the French Travel Syndicate, Huttopia and the Association pour un tourisme équitable et solidaire (ATES).
As the industry restarts and the domestic and international movements are bound to increase, the tourism industry needs to face the many challenges and focus on finding a new balance. “Sustainable development, a more responsible tourism”, is a strategy roadmap that needs to be designed collectively.
The entire tourism ecosystem is at a major turning point: embracing change is key to be able to transform and create new opportunities to improve our world.
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About Atout France, the France Tourism Development Agency
Atout France, the only state operator in the tourism field contributes to the enhancement of the France destination’s attractiveness and the competitiveness of its businesses and sectors. Thanks to its 32 offices in 30 countries, Atout France covers 78 intervention markets with the close collaboration of the embassies and has precise knowledge of international customers and distribution channels. Atout France supports more than 1,300 professionals (institutional tourism and private companies) in their international development. More than 2,800 promotional operations are organized each year. They target the public, through a strong digital strategy (a powerful website, france.fr, 3 million fans on social media, 5,5 million qualified contacts), communication campaigns or editions. International press and tourism professionals are also continuously kept aware of the destinations advantages (trade shows, prospects, fam trips, conferences, etc.).
This organisation was created on March 11, 2020, from the merger of three historical French tourism federations: “Tourists Offices”, “Tourism & Territories” and “Destination Regions”. The new entity now comprises all three territorial levels, on continental France as well as overseas, and represents nearly 1,100 structures and a workforce of 11,500 employees.
The ATD Association – Sustainable Tourism Actors
The first French network of professionals committed to a more responsible tourism, ATD federates the whole tourism sector with the aim of accompanying the evolution of its practices, and facilitate exchanges between actors through various actions around achieving greater sustainability. The association represents 150 members from various trades in the tourism industry.
This association’s mission is educational, raising awareness and bringing together all stakeholders (academics and teachers, companies, institutions, individuals, etc.) to achieve the 17 Sustainable Development Goals (SDGs) defined by the UN. As a privileged operator of the SDGs in France, Teragir leads a series of action programs in the field of tourism (Blue Flag, Green Key) and youth (Eco-Ecole, International Forest Day and Young Reporters for the Environment).
National Federation of Campsites and Residential Parks (FNHPA)
The professional union represents an essential sector of the French tourism industry (3 billion EUR in annual sales; 22 million customers welcomed in 8,000 establishments) and is the leading accommodation provider in France in terms of bed capacity. The FNHPA trains, informs and represents its 4,300 members.
- Anne Pedersen – Head of PR
- Atout France UK & Ireland