IMM London 2022

On 14 and 15 March 2022, Atout France’s UK press team was joined by 39 French partners (including destinations, hosts, networks and private partners) to represent France at the 10th annual IMM (International Media Marketplace) in London. Organised by TravMedia, IMM is the world’s leading press networking event in the tourism sector.

International Media Marketplace 2022. Queen Elizabeth II Conference Centre London. 14 March 2022. Photograph by Steve Dunlop

Across the two-day event, Atout France and its partners had the opportunity to meet over 350 British and Irish journalists and influencers for one-to-one meetings in a dedicated ‘French zone’, presenting the latest news from France. In addition to holding individual meetings, partners were able to attend workshops and industry talks, as well as productive networking lunches and a drinks reception.

Atout France and its partners were able to renew and strengthen their relationships with the UK and Irish media. With a total of 39 French representatives present, it was the largest French delegation to participate in IMM since the event’s creation. This indicates a strong recovery for the UK and Irish market in France, essential for the success of France’s revival as the world’s leading tourist destination.

The 38 French representatives present at IMM were:

· Explore France

· Centre des Monuments Nationaux

· Normandy

· Occitanie

· Toulouse

· Gers Gascogne Tourism

· Tarn & Garonne Tourism

· Tarn Tourism

· Haute Garonne Tourism

· Côte d’Azur France

· Nice Cote d’Azur

· Cannes

· Var

· Vaucluse Provence

· Marseille

· Aix-en-Provence

· Lille

· Lille 3000

· Pas-de-Calais Tourisme

· Aisne

· Hauts-de-France

· Loire Valley (Centre-Val de Loire)

· Touraine

· Orléans-Val de Loire

· Annecy Mountains

· Megève

· Nouvelle Aquitaine

· Bordeaux

· La Cité du Vin

· Limoges

· Burgundy

· Sarthe

· Vendée

· Atlantic Loire Valley (Pays de la Loire)

· Martinique

· Corsica

· Pierre & Vacances

· Villages Nature

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