A joint venture between Atout France, the Institut Français, Air France and Côte d‘Azur France, the inaugural edition of the #ExploreFrance Festival took place in London from 23-29 May 2022 and put the spotlight on the Côte d’Azur. The festival was dedicated entirely to promoting the destination and its partners, targeting the British with a series of public and professional events, positioning the Côte d’Azur as a key cultural and tourist destination in Europe and also highlighting its importance in UK-France trade.
#ExploreFrance
#CotedAzurFrance
24 May – Manchester Media GetAway
25 May – Fly2CotedAzur – Media, Trade & VIP event @Institut Francais
26 May – Sales Calls & MICE Lunch
26 May – Garden Media Lunch & Chelsea Flower Show
26 May – B2C – Fragonard mini workshop & Jazz Band @Institut Francais
franceuncovered.com 