Atout France’s UK press team will be joined by a total of 52 representatives on 36 French stands – including destinations, networks and private partners – to represent France at the 11th annual IMM (International Media Marketplace) in London. This is the largest ever French delegation to participate in the event since its creation. Organised by TravMedia, IMM is the world’s leading press networking event in the tourism sector and will be held on 13 and 14 March at the QEII Centre, Westminster.
Across the two-day event, Atout France and its partners will have the opportunity to meet over 350 British and Irish journalists and influencers for one-to-one meetings in a dedicated ‘French zone’, presenting the latest news from France. In addition to holding individual meetings, partners will be able to attend workshops and industry talks, as well as productive networking lunches and a drinks reception.
Atout France and its partners look forward to renewing and strengthening their relationships with the UK and Irish media. With a total of 52 French representatives present, it will be the largest ever French delegation to participate in IMM since the event’s creation. This indicates a strong continued recovery for the UK and Irish market in nearest neighbour France, building on the rising visitor numbers witnessed in 2022 and showing an enthusiasm to welcome even more British travellers this year. This is essential for the success of France’s revival as the world’s leading tourist destination.
The following 36 French stands will be present at IMM:
Aix-en-Provence
Ardennes Tourism
Arras-Pays d’Artois Tourist Office
Atlantic Loire Valley
Auvergne-Rhone-Alpes Tourism
Avignon Tourism
Brittany Tourism – Golfe du Morbihan
Carcassonne World Heritage Site
Centre des Monuments Nationaux
Destination Beaujolais
Destination Ile de Ré
Destination Luberon
Destination Orleans Loire Valley
Explore Cognac
Explore France
Galeries Lafayette Haussmann
Hauts-de-France Tourisme
Hello Lille
In Annecy Mountains
Isere Attractivité
Loire Valley
Lyon Tourism & Congress
Marseille Tourist Office
Mayenne – Sarthe
Médoc Atlantique Tourism
Montpellier Mediterranée Métropole
Nausicaa
Nice Cote d’Azur
Normandy Tourism
Nouvelle-Aquitaine Tourism Board
Occitanie Tourist Board
Pas-de-Calais & Aisne Tourisme
Tarn Tourism & Tarn & Garonne
The Royal Abbey of Fontevraud
Var Tourism
Vendée-Les Sables d’Olonne
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For further information please contact:
Marine Teste
+44 (0)7467 22079
About Atout France
Atout France (France Tourism Development Agency) is responsible for promoting the development of the tourism industry, the country’s largest economic sector. Atout France’s primary mission is to monitor and analyse the supply and demand in the tourist market. Atout France is also committed to promoting destinations and tourism partners in and from France. This is achieved through marketing campaigns, online promotion, PR and working closely with the travel trade sector. Atout France is represented in the UK and Ireland from its office in London.
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