France to Hold Largest Ever Delegation at IMM Travmedia 2023

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Atout France’s UK press team will be joined by a total of 52 representatives on 36 French stands – including destinations, networks and private partners – to represent France at the 11th annual IMM (International Media Marketplace) in London. This is the largest ever French delegation to participate in the event since its creation. Organised by TravMedia, IMM is the world’s leading press networking event in the tourism sector and will be held on 13 and 14 March at the QEII Centre, Westminster.

Across the two-day event, Atout France and its partners will have the opportunity to meet over 350 British and Irish journalists and influencers for one-to-one meetings in a dedicated ‘French zone’, presenting the latest news from France. In addition to holding individual meetings, partners will be able to attend workshops and industry talks, as well as productive networking lunches and a drinks reception.

Atout France and its partners look forward to renewing and strengthening their relationships with the UK and Irish media. With a total of 52 French representatives present, it will be the largest ever French delegation to participate in IMM since the event’s creation. This indicates a strong continued recovery for the UK and Irish market in nearest neighbour France, building on the rising visitor numbers witnessed in 2022 and showing an enthusiasm to welcome even more British travellers this year. This is essential for the success of France’s revival as the world’s leading tourist destination.

The following 36 French stands will be present at IMM:


Ardennes Tourism                                    

Arras-Pays d’Artois Tourist Office                

Atlantic Loire Valley                                    

Auvergne-Rhone-Alpes Tourism                 

Avignon Tourism                                           

Brittany Tourism – Golfe du Morbihan                                          

Carcassonne World Heritage Site              

Centre des Monuments Nationaux           

Destination Beaujolais                                  

Destination Ile de Ré                                    

Destination Luberon                                     

Destination Orleans Loire Valley                 

Explore Cognac                                           

Explore France                                              

Galeries Lafayette Haussmann                  

Hauts-de-France Tourisme                         

Hello Lille         

In Annecy Mountains    

Isere Attractivité  

Loire Valley    

Lyon Tourism & Congress       

Marseille Tourist Office               

Mayenne – Sarthe

Médoc Atlantique Tourism 

Montpellier Mediterranée Métropole


Nice Cote d’Azur

Normandy Tourism

Nouvelle-Aquitaine Tourism Board

Occitanie Tourist Board

Pas-de-Calais & Aisne Tourisme

Tarn Tourism & Tarn & Garonne

The Royal Abbey of Fontevraud

Var Tourism

Vendée-Les Sables d’Olonne


For further information please contact:
Marine Teste 

+44 (0)7467 22079

About Atout France

Atout France (France Tourism Development Agency) is responsible for promoting the development of the tourism industry, the country’s largest economic sector. Atout France’s primary mission is to monitor and analyse the supply and demand in the tourist market. Atout France is also committed to promoting destinations and tourism partners in and from France. This is achieved through marketing campaigns, online promotion, PR and working closely with the travel trade sector. Atout France is represented in the UK and Ireland from its office in London.

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