Press releases


London, UK – 9 February 2018

#Feel campaign second-year launch
Following a successful first year, Atout France (the France Tourism Development Agency) and its partners are launching the second phase of its pan-European marketing campaign using the creative strategy ‘#Feel’ invoking the five senses. A variety of brands and destinations – and the varied experiences they offer – are at the heart of the campaign, supported by the services of a number of transport partners, which allow visitors to plan their trip to France smoothly.
Click HERE for the full press release.

London, UK – 25 January 2018

Night of Ideas – Power to the imagination
The NIGHT OF IDEAS is a project staged simultaneously around the world on Thursday 25 January 2018. For this occasion the Institut français du Royaume-Uni has put together a thought-provoking programme of free debates and performances exploring the latest ideas behind issues central to our times.
Click here for the full press release and programme of the night.


London, UK – 04 December 2017

La LISTE of 1000 world restaurants
LA LISTE will celebrate its 3rd Award Ceremony on 4th December 2017 at the Quai d’Orsay with 40 of the leading international chefs and restaurateurs from the 5 continents. It will reflect the excellence, cultural diversity and universal appeal in the world gastronomy.
Click here for the full press release.

London, UK – 29 November 2017

What’s new for 2018?
New transport routes, accommodation, museums, shopping outlets, sporting events and facilities, tourism initiatives and anniversaries will set the tone for France in the coming year.
Click here for the full press release.

London, UK – 27 October 2017

One Year To Go – The Ryder Cup 2018
Ryder Cup Rendezvous: Iconic trophy’s arrival at London St Pancras International turns fans’ focus to France and The 2018 Ryder Cup.
Click here for the full press release.

London, UK – 9 March 2017

#Feel Campaign
France Tourism Development Agency Atout France to launch its €4.6m ‘#Feel’ campaign, aimed at reigniting UK passion for France experienced through the five senses.
Click here for the full press release.



Nice, FR – 15 July 2016

Nice Attacks
Press release from our partners in Nice following the attacks on 14 July 2016.

London, UK – 1 April 2016

screen shot france video

Once upon a time in France – Atout France launches a new video.
Atout France is announcing the launch of its new ‘France as a modern tale’ video. The video is a new twist on the classic fairy tale Cinderella. The video embodies key French destinations and pays homage to classic French hallmarks such as style, elegance, fashion and romance. The 1m40s long video is hosted on the Atout France homepage on The video will be distributed virally.  Read Atout France Destination video Press release.

London, UK – 10 March 2016

NAUSICAA is turning 25!
Atout France is pleased to announce that we will be working with NAUSICAA throughout the year. The most popular tourist attraction in the Northern France is celebrating its 25th birthday and marking this milestone with a whole raft of special events.
Click here for the full press release.

London, UK – 04 March 2016


French Travel Media Awards 2016 follow hot on the heels of the Oscars.
From trekking round Mont Blanc to camping in Provence, Nice on a shoestring to the culinary delights of Auvergne, the regions and lifestyle of France were celebrated by an inspirational variety of entries to this year’s French Travel Media Awards.

London, UK – 03 March 2016

Latest news from France – 2016
Positive tourism figures, increased investment and a whole host of special events, commemorations, new attractions and transport links sets the tone for an exciting 2016 in France.
Click here for full press release.


  • DECEMBER – Paris new campaign – Press release
  • JULY – Cultural projects in the news – Press release 
  • JULY – Tournus wins coveted EDEN Laureate 2014 – Press release
  • APRIL – Michelin star Chef Gordon Ramsay at Grand Hotel de Bordeaux & Spa – Press release
  • MARCH – Atout France continues Biggest Ever UK advertising campaign – Press release
  • FEBRUARY – The Gout de France – Press release
  • FEBRUARY – Generator brings new breed of “Haute” Hostel to Paris in 2015 – Press release

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